Guides for local businesses
What you need to know to get found in your area, explained without jargon and with concrete steps. Written for the person running the business, not for agencies.
Why your business doesn't show up on Google Maps
If you search for your business and can't find it, the reason is almost always one of five. We'll go in order, from the most common to the rarest, with what to do in each case.
7 min readGuide
How to get more Google reviews
Most of your happy customers don't leave a review for one simple reason: nobody asked. Here's how to ask properly, when, and what to avoid.
6 min readGuide
Which category to pick on your Google listing
It's the highest-impact, lowest-effort setting on your whole listing, and most businesses get it wrong. Ten minutes of work that change which searches you show up in.
5 min readGuide
How to reply to a negative review
You've just got one and you want to reply now. This is the order that works: first what NOT to do while angry, then how to write it, and finally when it can be reported.
6 min readGuide
Do I need a website for my local business?
It depends, and anyone who says yes without asking you anything probably wants to sell you one. Here's when it pays off, when it doesn't, and what to do first if money is tight.
6 min readGuide